Google Adwords introduces a new pay per click payment option for advertising on its search results.Overture earns $288 million in pay per click ad revenue with Google’s ad revenue from pay per impression ads hitting $85 million.renames itself Overture Services and partners with Yahoo!, MSN and other search engines syndicating advertisers throughout the sites.Adwords is launched with a flat CPM bidding model where advertisers pay each time their ad is shown. Google launches Google Adwords, a selfservice advertising platform that allows advertisers to place ads on selected keywords.The online advertising market crashes with the dot com bubble bursting causing many businesses to go bankrupt, scaring away advertisers.launches a tool set that allows advertisers access to set real time pay per click bid amounts on individual keywords.By mid 1998 advertisers were paying up to a dollar per click. In February 1998 establishes the PPC auction system with advertisers bidding for ad position on keywords and ads ranked by bid value.Yahoo! turns down an offer to buy Google for $1 million (HUGE mistake!).More than 400 major brands actively using PPC advertising in search results and directories with prices fixed for every advertiser and ranging from $0.005 – $0.25 per click.Google is started as a research project at Stanford University whilst Yahoo! launches its IPO valuing it at $334 million.Open Text Index begins selling PPC ads in their search results as ‘Preferred Listings’.The first documented and known PPC advertising spaces launched by Planet Oasis on a Desktop application.The History Of PPC Advertising: 1996 – 2014 1996 Included in the history is some little known facts such as the first big company to start using PPC advertising (it wasn’t Google) and the HUGE mistake that same company made early on. Below I take a look at where Pay Per Click (PPC) Marketing has come from and how it has evolved since it began in 1996.
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